Nvidia’s GeForce RTX 4070 Ti graphics card is extremely powerful for 1440p gaming; however, the company overpriced the GPU by hundreds of dollars and reduced 4K performance by reducing the memory system. Depending on how you look at it, it offers value that stays the same at best and terrible value at worst. We cannot recommend the 4070 Ti unless Nvidia significantly reduces its price.
This evaluation will be brief and concise. The new GeForce RTX 4070 Ti graphics card from Nvidia costs $799, which is $100 more than the previous generation’s higher-end RTX 3080. It is technically weak and significantly overpriced. At 4K resolution, you typically get 14 percent more performance for your money, while at 1440p, you typically get around 20 percent more.
The GeForce RTX 4070 Ti is either a painfully steep markup on the already overpriced RTX 3070 Ti of the previous generation, or it offers stagnant value at best. It is a beastly card that can beat the previous RTX 3090 Ti flagship in many games, especially at 1440p resolution or when DLSS 3 starts, but we simply cannot recommend it at this price. In fact, unless there are significant price reductions, we recommend completely avoiding it.

It is crucial. The 4070 Ti’s uplift in 4K gaming is significantly slower than its uplift in 1440p gaming when compared to the RTX 3080. Although intentionally limiting the 4K performance of a $799 graphics card leaves a sour taste in the mouth, you can still play 4K games with everything turned up to 60 frames per second most of the time. In Counter-Strike, the RTX 3080 and every other new-generation GPU are noticeably slower than the 4070 Ti: Global Offensive at resolutions of 4K and 1440p, and I wouldn’t be surprised if the reduced bus width plays a role in that. If this GPU were less expensive, it would be more acceptable.
Nvidia’s graphics cards benefited from unprecedented demand beginning in early 2020, when cryptocurrency miners clamored for the cards and gamers stuck at home during the pandemic paid for upgrades. At the middle of last year, those tailwinds vanished. However, Nvidia appears to continue using the pandemic strategy of high prices.
Additionally, the competitive environment is becoming more difficult. Since the chip shortages have subsided, Sony (SONY) has been increasing production of the PlayStation 5. Given the current high prices for PC graphics cards, the digital PS5 console, which costs just $399, is becoming a more appealing option for gamers.

Nvidia is expected to maintain low production numbers for this generation. It is aware that the entire Ada Lovelace series is a failure in light of current market conditions. That is unavoidable. Whatever Nvidia does, it will be difficult for at least the next 18 to 2 years. Therefore, even if Ada Lovelace sales suffer, it will likely maintain unusually low volumes and attempt to maintain higher margins due to limited supply. The goal is to maintain extremely high prices over the long term and for generations to come when the market returns to normal. That makes sense considering that Ada Lovelace has the potential to struggle regardless of the circumstances given by all of those external factors.
Naturally, AMD may still step in with the Radeon RX 7000 series and RDNA 3 (opens in new tab). However, that cannot be relied upon if Nvidia believes that AMD’s plans are superior to this disappointing Ada Lovelace launch. We will learn soon enough that RDNA 3 will be revealed on November 3. However, this is without a doubt an extremely unfavorable beginning to the 2022 graphics party.